I love track suits. I have been wearing them since I was a child. And when my son, Malik, was born, I found myself searching for a set that we could rock together. Something matching, something that would say to the world, “he’s with me, and we’re an inseparable team”.
And so, the vision of Sønday was born.
The name Sønday was inspired by the dream of being able to have that magical Sunday vibe with you every day of the week. The relaxed feeling you have when the rhythm of the day is slow, and you are exactly where you want to be. When you only share your time and spirit with those you love the most, whether it's your child, brother or girlfriend. You know...the people who can knock on your door on a Sunday without it feeling like an intrusion.
I designed the Sønday suit to have a stylish fit, I can wear it out in town on lowkey days.
The Ø in Sønday is not just a letter that half the world has a hard time pronouncing. It represents the brand’s Danish origins, and also helps convey that all our sets are made of organic cotton (Økologisk = Organic). Thank you for taking the time to read the story of Sønday. My hope is that you and your loved ones will feel as comfortable in your Sønday sets as you do in your own skin.
Best vibes, Nisahr.